for Berlin-Chemie

Update: 09.08.2022

Last week: 30 week 2022 (25.07.2022 - 31.07.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 105 912 0.9% 6.1% 0 20 582 846 0.8% 5.6% -0.1 1.5%
MoM 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
YTD 6 509 408 20.5% 6.0% 0.5 1 285 777 336 42.6% 5.7% 0.8 10.7%
MAT 14 377 832 41.6% 6.6% 1.5 2 674 750 336 66.5% 6.1% 1.6 9.3%
DEXALGIN
WoW 26 748 2.0% 0.7% 0 11 519 914 2.4% 1.9% 0.1 0.2%
MoM 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.8% 0 -3.7%
YTD 1 172 262 25.9% 0.8% 0.1 486 338 928 37.7% 2.1% 0.3 6.5%
MAT 2 080 263 10.4% 0.8% 0 834 034 437 19.0% 2.1% 0.1 3.7%
ESPUMISAN (ADULTS)
WoW 70 477 -1.2% 53.4% -2.2 35 773 180 -1.3% 58.1% -3.3 2.9%
MoM 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
YTD 3 019 554 5.6% 58.4% -8.1 1 523 199 031 19.0% 63.8% -6.2 20.3%
MAT 5 442 226 9.1% 61.2% -4.8 2 667 649 081 23.9% 66.7% -3.3 17.6%
ESPUMISAN BABY
WoW 22 559 -2.0% 36.8% -0.9 14 340 588 -2.3% 49.6% -0.9 0.3%
MoM 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
YTD 903 275 -5.6% 38.9% -3 556 977 734 0.9% 52.4% -4.5 1.6%
MAT 1 610 153 -7.7% 39.7% -1.5 976 354 881 1.2% 53.5% -1.5 -4.2%
FASTUM
WoW 15 285 -3.9% 1.0% 0 8 132 833 -3.0% 2.3% -0.1 -1.9%
MoM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
YTD 692 571 -13.1% 1.2% -0.2 351 801 656 -4.0% 2.6% -0.4 2.7%
MAT 1 280 849 -12.4% 1.3% -0.2 625 455 229 -4.4% 2.8% -0.3 0.9%
IODOMARIN
WoW 50 149 2.5% 21.9% 0.8 9 838 637 1.8% 9.9% 0.4 -1.1%
MoM 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
YTD 1 746 280 7.4% 18.6% -0.1 352 485 995 15.1% 8.5% 0 8.1%
MAT 3 286 607 21.2% 20.4% 2.3 638 618 859 22.6% 9.3% 0.8 7.4%
LIOTON
WoW 22 156 -0.2% 2.3% 0 22 591 646 -0.9% 4.7% 0.1 -2.2%
MoM 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
YTD 866 045 -15.3% 2.5% -0.3 876 933 101 6.7% 4.9% -0.5 -4.7%
MAT 1 535 270 -11.9% 2.6% -0.2 1 458 116 765 7.1% 5.2% -0.3 -5.4%
MEZYM
WoW 282 644 -2.3% 26.8% -0.3 43 829 306 -2.0% 19.0% -0.5 -1.2%
MoM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
YTD 12 469 813 23.1% 29.3% 3.4 1 909 236 961 33.3% 21.1% 1.6 8.7%
MAT 23 101 555 26.3% 30.9% 4.1 3 385 260 446 32.4% 22.4% 2 9.5%
MIG 400
WoW 132 299 -0.5% 3.5% 0 15 447 105 -0.4% 2.5% 0 0.2%
MoM 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -3.7%
YTD 5 274 873 3.3% 3.5% -0.1 618 332 438 6.2% 2.7% -0.3 6.5%
MAT 10 057 936 11.6% 3.7% 0.3 1 152 929 758 14.1% 2.9% 0.1 3.7%
PROSTAMOL
WoW 20 796 -1.9% 17.5% -0.5 28 762 145 -2.0% 18.1% -0.6 0.9%
MoM 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
YTD 1 042 873 -12.3% 20.6% -4 1 463 914 573 -1.3% 22.0% -5 4.8%
MAT 1 994 086 -5.1% 22.3% -2.1 2 680 532 877 3.5% 23.8% -3 3.9%
RESPERO MYRTOL
WoW 10 807 5.7% 8.6% 0.5 4 996 904 5.1% 8.4% 0.5 -0.4%
MoM 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%
YTD 753 230 194.2% 9.1% 5.7 350 769 358 184.7% 8.8% 4.9 9.8%
MAT 1 244 039 115.1% 8.1% 3.9 572 431 943 103.6% 7.9% 3.1 10.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 509 408 20.5% 6.0% 0.5 1 285 777 336 42.6% 5.7% 0.8 10.7%
DEXALGIN 1 172 262 25.9% 0.8% 0.1 486 338 928 37.7% 2.1% 0.3 6.5%
ESPUMISAN (ADULTS) 3 019 554 5.6% 58.4% -8.1 1 523 199 031 19.0% 63.8% -6.2 20.3%
ESPUMISAN BABY 903 275 -5.6% 38.9% -3 556 977 734 0.9% 52.4% -4.5 1.6%
FASTUM 692 571 -13.1% 1.2% -0.2 351 801 656 -4.0% 2.6% -0.4 2.7%
IODOMARIN 1 746 280 7.4% 18.6% -0.1 352 485 995 15.1% 8.5% 0 8.1%
LIOTON 866 045 -15.3% 2.5% -0.3 876 933 101 6.7% 4.9% -0.5 -4.7%
MEZYM 12 469 813 23.1% 29.3% 3.4 1 909 236 961 33.3% 21.1% 1.6 8.7%
MIG 400 5 274 873 3.3% 3.5% -0.1 618 332 438 6.2% 2.7% -0.3 6.5%
PROSTAMOL 1 042 873 -12.3% 20.6% -4 1 463 914 573 -1.3% 22.0% -5 4.8%
RESPERO MYRTOL 753 230 194.2% 9.1% 5.7 350 769 358 184.7% 8.8% 4.9 9.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 14 377 832 41.6% 6.6% 1.5 2 674 750 336 66.5% 6.1% 1.6 9.3%
DEXALGIN 2 080 263 10.4% 0.8% 0 834 034 437 19.0% 2.1% 0.1 3.7%
ESPUMISAN (ADULTS) 5 442 226 9.1% 61.2% -4.8 2 667 649 081 23.9% 66.7% -3.3 17.6%
ESPUMISAN BABY 1 610 153 -7.7% 39.7% -1.5 976 354 881 1.2% 53.5% -1.5 -4.2%
FASTUM 1 280 849 -12.4% 1.3% -0.2 625 455 229 -4.4% 2.8% -0.3 0.9%
IODOMARIN 3 286 607 21.2% 20.4% 2.3 638 618 859 22.6% 9.3% 0.8 7.4%
LIOTON 1 535 270 -11.9% 2.6% -0.2 1 458 116 765 7.1% 5.2% -0.3 -5.4%
MEZYM 23 101 555 26.3% 30.9% 4.1 3 385 260 446 32.4% 22.4% 2 9.5%
MIG 400 10 057 936 11.6% 3.7% 0.3 1 152 929 758 14.1% 2.9% 0.1 3.7%
PROSTAMOL 1 994 086 -5.1% 22.3% -2.1 2 680 532 877 3.5% 23.8% -3 3.9%
RESPERO MYRTOL 1 244 039 115.1% 8.1% 3.9 572 431 943 103.6% 7.9% 3.1 10.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 105 912 0.9% 6.1% 0 20 582 846 0.8% 5.6% -0.1 1.5%
DEXALGIN 26 748 2.0% 0.7% 0 11 519 914 2.4% 1.9% 0.1 0.2%
ESPUMISAN (ADULTS) 70 477 -1.2% 53.4% -2.2 35 773 180 -1.3% 58.1% -3.3 2.9%
ESPUMISAN BABY 22 559 -2.0% 36.8% -0.9 14 340 588 -2.3% 49.6% -0.9 0.3%
FASTUM 15 285 -3.9% 1.0% 0 8 132 833 -3.0% 2.3% -0.1 -1.9%
IODOMARIN 50 149 2.5% 21.9% 0.8 9 838 637 1.8% 9.9% 0.4 -1.1%
LIOTON 22 156 -0.2% 2.3% 0 22 591 646 -0.9% 4.7% 0.1 -2.2%
MEZYM 282 644 -2.3% 26.8% -0.3 43 829 306 -2.0% 19.0% -0.5 -1.2%
MIG 400 132 299 -0.5% 3.5% 0 15 447 105 -0.4% 2.5% 0 0.2%
PROSTAMOL 20 796 -1.9% 17.5% -0.5 28 762 145 -2.0% 18.1% -0.6 0.9%
RESPERO MYRTOL 10 807 5.7% 8.6% 0.5 4 996 904 5.1% 8.4% 0.5 -0.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
DEXALGIN 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.8% 0 -3.7%
ESPUMISAN (ADULTS) 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
ESPUMISAN BABY 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
FASTUM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
IODOMARIN 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
LIOTON 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
MEZYM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
MIG 400 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -3.7%
PROSTAMOL 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
RESPERO MYRTOL 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs